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160篇 您的检索式:作者名="GWINNER P"
    题名 作者 年代 出处 被引量
1Electronic Word-of-Mouth via Consumer opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? 显示文摘HENNIG-THURAU T GWINNER K P WALSH G 2004Journal of Interactive Marketing2004,18,1:1
2Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet?显示文摘Hennig-Thurau T Gwinner K P Walsh G 2004Journal of Interactive Marketing2004,18,1:1
3The impact of customer participation and service expectation on locus attributions fol- lowing service failure显示文摘Yen H R Gwinner K P Su W R 2004Journal of Service Management2004,15,1:1
4A model of image creation and image transfer in event sponsorship显示文摘Gwinner Kevin P 1997International Marketing Review1997,4,3:1
5Consumer Perceptions of Interact retail service quality 显示文摘JNADA S TROCCHIA P Y GWINNER IC 2002International Journalof Service Industry Management2002,13,5:1
6A model of Image Creation and Image Transfer in Event Sponsorship显示文摘Gwinner Kevin P 1997International Marketing Review1997,4,3:1
7Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the i nternet? 显示文摘Hennig-Thurau T Gwinner K P Walsh G 2004Journal of Interactive Marketing2004,18,1:1
8Internet retail customer loyalty: the mediating role of relational benefits 显示文摘Hsiu Ju Rebeca Yen Kevin P Gwinner 2003International journal of service industry man- agement2003,14,5:1
9Understanding Relationship Marketing Outcomes an Integration of Relational Benefits and Relationship Quality显示文摘Hennig-Thurau T Gwinner K P Gremler D D 2002Journal of Service Research2002,,3:1
10Electronic Word - of - Mouth via Consumer - Opinion Platforms : What Moti- vates Consumers to Articulate Themselves on the Internet? 显示文摘Hennig -Thurau T Gwinner K P Walsh G 2004Journal of Interactive Marketing2004,18,1:1
11Building brand image through event sponsorship: The role of image transfer 显示文摘Gwinner K P Eaton J 1999Journal of Advertising1999,28,4:1
12Customer-employee rapport in service relationships 显示文摘Gremler D D Gwinner K P 2000Journal of Service Research2000,,3:1
13Generating positive word-of-mouth communication through customer-employee relationships 显示文摘Gremler D D Gwinner K P Brown S W 2001International Journal of Service Industry Management2001,12,1:1
14Why Don't Some People Complain? A Cognitive-emotive Process Model of Consumer Complaint Behaviour 显示文摘Stephens Nancy and Kevin P Gwinner 1998Journal of the Academy of Marketing Science1998,26,3:1
15Re- lational benefits in services industries the customer' s per- spective 显示文摘Gwinner K P Gremler D D Bintner M J 1998Journal of the academy of marketing science1998,26,2:1
16Understanding Relationship Marketing Outcomes: An Integration of Rela- tional Benefits and Relationship Quality 显示文摘Thorsten Hennig - Thurau Kevin P Gwinner Dwayne D Gremler 2002Journal of Service Research2002,4,3:1
17Electronic word of mouth via consumer opinion platforms:What motivates consumers to articulate themselves on the internet? 显示文摘Hennig-Thurau T Gwinner K P Walsh G 2004Journal of Interactive Marketing2004,18,1:1
18Relational benefits in services industries: the customer's perspeetive 显示文摘Gwinner K P Gremler D D Bitner M J 1998Journal of the Academy of Marketing Science1998,26,2:1
19Electronic Word - of - mouth via Consumer - opinion Platforms : What Motivates Consumers to Articulate Themselves on the Internet? 显示文摘HENNIG -THURAU T GWINNER K P WALSH G 2004Journal of Interactive Marketing2004,18,1:1
20Current concepts review:Fractures of the patella 显示文摘Gwinner C M~irdian S Schwabe P 2016GMS !nterdiscip Plast Reconstr Surg DGPW2016,5,:1
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