STUDIES ON HORIZONTAL COMPETITION AMONG HOMOGENOUS RETAILERS THROUGH AGENT-BASED SIMULATION

查看全文 作　　者：MingXIE [1]JianCHEN

机构地区：[1]ResearchCenterforContemporaryManagement,TsinghuaUniversitySchoolofEconomicsandManagement,TsinghuaUniversityBeijing100084,China

出　　处：《Systems Science and Systems Engineering》索引2004年第13卷第4期,共16页

基　　金：This work was supported partly by the National Science Foundation of China (NSFC) under Grant No.70231010 and 70321001. 摘　　要：This paper adopts agent-based simulation to study the horizontal competition among homogenous price-setting retailers in a one-to-many supply chain (a supply chain consists of one supplier and multiple retailers). We model the supplier and retailers as agents, and design their behavioral rules respectively. The results show that although the agents learn individually based on their own experiences, the system converges asymptotically to near Nash equilibrium steady states. When analyzing the results, we first discuss the properties of these steady states. Then based on these properties, we analyze the effects of the retailers’ horizontal competition on the retail prices, retailers’ profits and supplier’s revenue. 关键词：供给链同业竞争代理商模拟零售纳什平衡

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STUDIES ON HORIZONTAL COMPETITION AMONG HOMOGENOUS RETAILERS THROUGH AGENT-BASED SIMULATION

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