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755篇 您的检索式：期刊名="Brand Management"

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	题名	作者	年代	出处	被引量
1	Managing consumers’ product evaluations through direct product experience显示文摘	Sylvia C. Mooy Henry S.J. Robben	2002	Journal of Product & Brand Management2002，，7：	2
2	Brand equity valuation: a global perspective显示文摘	Reza Motameni Manuchehr Shahrokhi	1998	Journal of Product & Brand Management1998，，4：	2
3	Examining the effects of service brand communications on brand evaluation显示文摘	Debra Grace Aron O’Cass	2005	Journal of Product & Brand Management2005，，2：	2
4	Country as brand, product, and beyond: a place marketing and brand management 显示文摘	KOTLER P GERTNER D	2002	Journal of Brand Management2002，9，4：	1
5	A(tentative)meta-analysis of the place marketing and place branding literature显示文摘	GERTNER D	2011	Journal of Brand Management2011，19，2：	1
6	An empirical analysis of the brand personality effect显示文摘	Traci H F Lukas P F	2005	Journal of Product & Brand Management2005，14，7：	1
7	Status brands : Examing the effects of non-product brand associations on status and conspicuous consumption显示文摘	O' CASS A FROST H	2002	Jour- nal of Product and Brand Management2002，11，2：	1
8	The Power of Emotion: Brand Communication in Business-to-Business Markets 显示文摘	Lynch Joanne Leslie De Chernatony	2004	Brand Management2004，11，5：	1
9	Key determinants of internal brand management success : An exploratory empirical analysis 显示文摘	Burmarm C Zeplin S Riley N	2009	Journal of Brand Management2009，16，4：	1
10	The theoretical separation of brand equity and brand value:managerial implications for strategic planning显示文摘	RAGGIO R LEONE R	2007	Journal of Brand Management2007，14，5：	1
11	Corporate brands witha heritage 显示文摘	Urde M Greyser S A Balmer J M T	2007	Journal of Brand Management2007，15，1：	1
12	Branding Hrvatsks-A Mixed Blessing That Might Succeed : The Advantage of Being Unrecognizable 显示文摘	Maitinovic S	2002	Journal of Brand Management2002，，9：	1
13	A C o u n t r y C a n I t B eRepositioned- Spain the Success Story of CountryBranding显示文摘	G i l m o r e F	2002	Journal of Brand Management2002，，4：	1
14	The comparative influence of manufacturer and retailer brands on customers' purchase behavior 显示文摘	Thaweephan Leingpibul S Allen Broyles and Chiran- jeev Kohli	2013	Journal of Product & Brand Management2013，22，3：	1
15	The Employer Brand显示文摘	Ambler T Barrow S	1996	Journal of Brand Management1996，4，3：	1
16	The impact of program brands on consumer evaluations of television and radio broadcaster brands显示文摘	Drinkwater Peter and Uncles Mark	2007	Journal of Product & Brand Management2007，16，3：	1
17	A framework for brand revitalization through an upscale line extension显示文摘	Shantini Munthree Geoff Bick and Russell Abratt	2006	Journal of Product&Brand Management2006，，3：	1
18	The Employer Brand显示文摘	Ambler T Barrow S	1996	Journal of Brand Management1996，4，3：	1
19	Fashion Involvement, Self-monitoring and the Meaning of Brands 显示文摘	Susan Auty and Richard Elliott	1998	Journal of Product & Brand Management1998，7，2：	1
20	The Role of the Brand Name in Obtaining Differential Advantage 显示文摘	DEL RIO AB VAZQUEZ R IGLESIAS V	2001	The Journal of Product and Brand Management2001，10，7：	1

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