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20篇 您的检索式：期刊名="Database Marketing Customer Strategy Management"

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	题名	作者	年代	出处	被引量
1	Enterprise approach to MRM显示文摘	Robin Mair	2006	Database Marketing & Customer Strategy Management2006，13，2：	1
2	Software review Evaluating campaign management or MRM vendors: A business view point 显示文摘	Shaun Doyle	2005	Database Marketing & Customer Strategy Management2005，14，1：	1
3	MRM:More for less in marketinag显示文摘	Frans Riemersma	2006	Database Marketing & Customer Strategy Management2006，13，2：	1
4	An Integrative Marketing Channel Performance Measurement Framework显示文摘	M J Valos A Voeino	2006	Database Marketing & Customer Strategy Management2006，14，1：	1
5	Invisible data quality issues in a CRM implementation显示文摘	Reid A Catterall M	2005	Journal of Database Marketing & Customer Strategy Management2005，12，4：	1
6	Company activities for managing customer equity显示文摘		2004	Journal of Database Marketing & Customer Strategy Management2004，，4：	1
7	Churn management in the telecom industry of Pakistan: A comparative study of Ufone and Telenor显示文摘	Sadia J Sidrah J	2007	Journal of Database Marketing and Customer Strategy Management2007，14，2：	1
8	From Customer Data to Value:What is Lacking in the Information Chain? 显示文摘	GRIE DOMINIQLE	2006	Database Marketing & Customer Strategy Management2006，13，4：	1
9	Social Network Analysis in the Telco Sector Marketing Applications显示文摘	Doyle S	2008	Journal of Database Marketing & Customer Strategy Management2008，15，2：	1
10	Informational influence of online customer feedback: An empirical study显示文摘	Liu R R Zhang W	2010	Journal of Database Marketing & Customer Strategy Management2010，17，2：	1
11	Consumers' complaint behavior: taxonomy, typology and determinants: towards a unified ontology显示文摘	D CRIE	2003	Journal of Database Marketing & Customer Strategy Management2003，，11：	1
12	Informational influence of online customerfeedback: An empirical study显示文摘	Liu R R Zhang W	2010	Journal of Database Marketing& Customer Strategy Management2010，17，2：	1
13	Behavioral perspectives of customer engagement:An exploratory study of customer engage- ment with three Swiss FMC: brands显示文摘	Javornik A and Mandelli A	2012	Journal of Database Marketing & Customer Strategy Management2012，19，4：	1
14	Customer behavior toward online insurance services in India显示文摘	Khare A Dixit S Chaudhary R	2012	Jour-nal of Database Marketing & Customer Strategy Management2012，19，2：	1
15	The revival of European database right&quest显示文摘	Ewan N	2008	Journal of Database Marketing & Customer Strategy Management2008，15，4：	1
16	MRM:More for less in marketing 显示文摘	Riemersma F Jansen R	2006	Journal of Database Marketing & Customer Strategy Management2006，，13：	1
17	Using lifetime value to gain long - term profitability 显示文摘	Amoy X Yang	2005	Journal of Database Marketing & Customer Strategy Management2005，，1：	1
18	The Importance of Analysis and Planning in Customer Relationship Mar- keting: Verification of the Need for Customer Intelligence and Modeling 显示文摘	Alvarez Javier Gonzalez Raeside Robert Jones Warwick Beresford	2006	Journal of Database Marketing & Customer Strategy Management2006，13，3：	1
19	What makes for CRM system success or failure 显示文摘	FOSS B STONE M EKINCI Y	2008	Database Marketing Customer Strategy Management2008，15，2：	1
20	Customer relationship management and the impact of corporate culture - A European study 显示文摘	van Bentum R Stone M	2005	The Journal of Database Marketing & Customer Strategy Management2005，13，1：	1

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