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2篇 您的检索式：作者名="Krob Daniel"

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		题名	作者	年代	出处	被引量
	1	MODELING COMMERCIAL PROCESSES AND CUSTOMER BEHAVIORS TO ESTIMATE THE DIFFUSION RATE OF NEW PRODUCTS显示文摘This paper presents a generic mathematical model for depicting the diffusion of an innovative product on a given market. Our approach relies on a probabilistic modeling of each customer behavior with respect to the commercial process which is used to promote such a product. We introduce in particular the concept of coherent market that corresponds to a market which can be analyzed in a uniform way within our model. This last notion allows us to recover the classical empirical results that were discovered and widely studied by E.M. Rogers and his school. We explain finally how to use our approach as a support for analytic predictive marketing.	Alain BLOCH Daniel KROB Ada Suk-Fung NG	2005	Journal of Systems Science and Systems Engineering2005，14，4：	2
	2	Understanding the diffusion rate of new products through a simple customer behavior model显示文摘	Krob Daniel Ng Ada Suk-Fung	2005	International Conference on Services Systems and Services Management Proceedings of ICSSSM''052005，1，：	1

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