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29篇 您的检索式:作者名="Kunal Basu"
    题名 作者 年代 出处 被引量
1Customer loyalty: Toward an integrated conceptual framework显示文摘Alan S. Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,,2:3
2Merging brands after mergers 显示文摘Kunal Basu 2006California Management Review2006,48,4:1
3Customer loyalty: Toward an integrated conceptual framework显示文摘Alan S. Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,,2:1
4Customer loyalty: Toward an integrated conceptual framework显示文摘Alan S. Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,,2:1
5Customer Loyalty: Toward an Integrated Conceptual Framework显示文摘Dick Alan S Kunal Basu 1994Journal of the Academy of Marketing Science1994,22,2:1
6Merging Brands after Mergers 显示文摘Kunal Basu 2006California Management Review2006,48,4:1
7Merging Brands: Designing the Post M&A Portfolio显示文摘Kunal Basu 2002Ivey Business Journal2002,67,2:1
8Customer loyalty: Toward an integrated conceptual framework显示文摘Alan S. Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,,2:1
9Corporate Social Responsi- bility: A Process Model of Sensemaking显示文摘Kunal Basu Guido Palazzo 2008Academy of Management Review2008,33,1:1
10Customer loyalty: Toward an integrated conceptual framework显示文摘Alan S. Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,,2:1
11The Need for the Reforms in Chinese Mar- keting Education 显示文摘Kunal Basu Guo-qing Guo 2007Ivey Business Journal2007,2007,:1
12Corporate Social Responsibility: A Process Model of Sensemaking 显示文摘Kunal Basu and Guido Palazzo 2008Academy of Management leview2008,33,1:1
13Merging Brands after Mergers 显示文摘Kunal Basu 2006California Management Review2006,48,4:1
14Customer loyalty: Toward an integrated conceptual framework显示文摘Alan S. Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,,2:1
15Customer loyalty: Toward an integrated conceptual framework显示文摘Alan S. Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,,2:1
16Customer loyalty: Toward an integrated conceptual framework显示文摘Alan S. Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,,2:1
17corprate social responsibility:a process model of sensemaking显示文摘 PALAZZO GUIDO 2008Academy of Management Review2008,33,1:1
18Customer loyalty: Toward an integrated conceptual framework显示文摘Alan S. Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,,2:1
19Customer Loyalty:Toward an Integrated Conceptual Framework 显示文摘Dick Alan S Kunal Basu 1994Journal of the Academy of Marketing Science1994,22,2:1
20Customer Loyalty : Toward an In- tegrated Conceptual Framework 显示文摘Alan S Dick Kunal Basu 1994Journal of the Academy of Marketing Science1994,22,2:1
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