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15篇 您的检索式:作者名="MEYVIS T"
    题名 作者 年代 出处 被引量
1When are broader brands stronger brands? An accessibility perspective on the success of brand extensions显示文摘Meyvis T Janiszewski C 0,,02:1
2The importance of the context in brand extension:how pictures and compari- sons shift consumers' focus from fit to quality显示文摘MEYVIS T GOLDSMITH K DHAR R 2012Journal of marketing research2012,49,2:1
3Consumers' Beliefs about Product Benefits:The Effect of Obviously Irrelevant Product Information显示文摘Meyvis T Janiszewski C 2002Journal of Consumer Research2002,28,4:1
4Avoiding Future Regret in Purchase-Timing Decisions 显示文摘Cooke A D J Meyvis T Schwartz A 2001Journal of Consumer Research2001,27,4:1
5Effects of brand logo complexity, repeti- tion, and spacing on processing fluency and judgment显示文摘Janisewski C Meyvis T 2001Journal of Consumer Research2001,28,6:1
6Avoiding Future Regret in Purchase-timing Decisions显示文摘COOKE A D MEYVIS T SCHWARTZ A 2001Journal of Consumer Research2001,27,4:1
7When are broader brands stronger brands? an accessibility perspective on the success of brand extensions显示文摘MEYVIS T JANISZEWSKI C 2004Journal of Consumer Research2004,31,2:1
8When are broader brands stronger brands?An accessibility perspective on the success of brand extensions显示文摘Meyvis T C.Janiszewski 0,,02:1
9Avoiding future regret in purchase-timing decisions显示文摘COOKE A D J MEYVIS T SCHWARTZ A 2001Journal of Consumer Research2001,27,4:1
10A new microphotolysis based approach for mpping the mobility of drugs in microscopic drug delivery devices显示文摘 Meyvis T K L Van Oostveldt P etal 1999Pharm Res1999,16,10:1
11The importance of the context in brand extension:how pictures and com- parisons shift consumers' focus from fit to quality 显示文摘Meyvis T Goldsmith K Dhar R 2012Journal of Marketing Research2012,49,2:1
12Influence of the degradation mechanism of hydrogels on their elastic and swelling properties during degradation 显示文摘Meyvis T K L De Smedt S C Hennink W E 2000Macromolecules2000,33,:1
13When are Broader Brands Stronger Brands?An Accessibility Perspective on the Success of Brand Extensions显示文摘Meyvis T Janiszewski C 2004Journal of Consumer Research2004,31,2:1
14The Importance of the Context in Brand Extension:How Pictures and Comparisons Shift Consumers'Focus from Fit to Quality显示文摘Meyvis T Goldsmith K Dhar R 2012Journal of Marketing Research2012,49,2:1
15Consumers' Beliefs about Product Benefits: The Effect of Obviously Ir- relevant Product Information显示文摘MEYVIS T JANISZEWSKI C 2002Journal of Con- sumer Research2002,28,2:1
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