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10篇 您的检索式:作者名="Mariadoss"
    题名 作者 年代 出处 被引量
1Buffering and amplifying effects of relationship com- mitment in business-to-business relationships 显示文摘Ganesan S Brown S P Mariadoss B J Ho H D 2010Journal of Marketing Research2010,47,2:1
2Brand extensions via complements or substitutes : the mod- erating role of manufacturing transferability显示文摘MAO H JOHN MARIADOSS B ECHAMBADI R 2012Marketing letters2012,23,1:1
3Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role显示文摘Jeffrey P. Radighieri Babu John Mariadoss Yany Grégoire Jean L. Johnson 2014Marketing Letters2014,,:1
4Salesperson Competitive Intelligence And Perfor- mance:The Role of Product Knowledge And Sales Force Au- tomation Usage 显示文摘Babu John Mariadoss Chad Milewicz Sangwon Lee Arvin Sahaym 2014Industrial Marketing Management2014,,43:1
5Buffe- ting and amplifying effects of relationship commitment in business-to-business relationships 显示文摘Ganesan S Brown S P Mariadoss B J Ho H 2010Journal of Marketing Research2010,47,2:1
6An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes显示文摘Mariadoss B J Echambadi R Arnold M J 2010Journal of the Academy of Marketing Science2010,38,6:1
7Strategic intent and performance: The role of resource allocation decisions显示文摘Babu John Mariadoss Jean L. Johnson Kelly D. Martin 2014Journal of Business Research2014,,:1
8Buffering and amplifying effects of relationship commitment in busi-ness-to-business relationships显示文摘Ganesan S Brown S P Mariadoss B J Ho H 0,,02:1
9Marketing capabilities and innovation-basedstrategies for environmental sustainability:an exploratoryinvestigation of B2B firms显示文摘Babu John Mariadoss Patriya Silpakit Tansuhaj NacefMouri 2011Journal of strategic Mar-keting2011,,40:1
10Marketing ca- pabilities and innovation-based strategies for environ- mental sustainability: An exploratory investigation of B2B firms显示文摘Mariadoss B J Tansuhaj P S Mouri N 2011Industrial Marketing Management2011,40,8:1
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