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38篇 您的检索式:作者名="P QUESTER"
    题名 作者 年代 出处 被引量
1Product involvement in consumer wine purcha- ses :Its demographic determinants and influence on choice attributes 显示文摘QUESTER P G SMART J 1996International journal of wine marketing1996,8,34:1
2The influence of consumption situation and product involvement over consumers' use of product attribute 显示文摘QUESTER P G SMART J 1998Jour- nal of consumer marketing1998,15,3:1
3Club Med:Coping with Corporate Brand Evolution显示文摘Quester P Fleck N 0,,02:1
4Country Equity Conceptualization and Empirical Evidence显示文摘PAPPU R QUESTER P G 2010International Business Review2010,19,3:1
5Consumer - based brand equity and country - of - origin relationships : Some empirical evidence 显示文摘Cooksey R W Quester P G Pappu R 1967European Journal of Marketing1967,40,2:1
6Product involvement/brand loyalty: is there a link显示文摘QUESTER P A 2003The Journal of Product and Brand Management2003,12,:1
7Does Customer Satisfaction Lead to Improved Brand Equity? An Empirical Examination of Two Categories of Retail Brands显示文摘PAPPU R QUESTER P 2006Journal of Product & Brand Management2006,15,1:1
8Managing Innovation Net-works;Exploratory Evidence from ICT,Biotechnology and Nano-technology Networks 显示文摘Rampersad G Quester P Troshani I 2010Industrial Marketing Management2010,39,5:1
9Country Image and Consumer-based Brand Equity:Relationship and Implications for International Marketing显示文摘PAPPU R QUESTER P G COOKSEY R W 0,,05:1
10Advertising and Promotion Leverage on the Arts Sponsorship Effectiveness 显示文摘Quester P G Thompson B 2001Journal of Advertising Research2001,41,1:1
11Consumer-based method for retailer equity measurement: results of an empirical study 显示文摘Pappu R Quester P 2006Journal of Retailing and Consumer Services2006,34,13:1
12A collaborative in- terest model of relational coordination and empirical results 显示文摘MEDLIN C J AURIFEILLE J M QUESTER P G 2005Jour- nal of Business Research2005,,58:1
13Product involvement /brand loyalty: is there a link? 显示文摘LIM A L QUESTER P 2010Joumal of Product &Brand Manage- ment2010,,1:1
14Key drivers of university-industry relationships:the role of organisational compatibility and personal experience 显示文摘Plewa C Quester P 2007Journal of Services Marketing2007,21,5:1
15Country Image and Consumer-Based Brand Equity:Relationships and Implications for International Marketing显示文摘Pappu R Quester P Cooksey R W 2007Journal of International Business Studies2007,38,5:1
16Key drivers of university-industry relationships:the role of organisational compatibility and personal experience显示文摘PLEWA C QUESTER P 0,,05:1
17Product Involvement/Brand Loyalty: Is There a Link?显示文摘Quester P Lim A L 2003Journal of Product & Brand Management2003,12,1:1
18Internal marketing practice in the Australian financial sector:an exploratory study显示文摘Quester P G Kelly A 1999Journal of Applied Management Studies1999,8,2:1
19A Collaborative In- terest model of Relational Coordination and Empirical Results显示文摘C Medlin J Aurifeilleb P Quester 2005Journal of Business Research2005,58,2:1
20Managing innovation networks: exploratory evidence from ICT, bio- technology and nanotechnology networks 显示文摘G RAMPERSAD P QUESTER I TROSHANI 2010Industrial Marketing Management2010,39,5:1
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