维普中文期刊产品整合服务
11篇 您的检索式:作者名="Papatla"
    题名 作者 年代 出处 被引量
1An investigation of reference price segments 显示文摘Mazumdar Tridib and Papatla Purushottam 2000Journal of Marketing Research2000,37,2000:1
2Relative importance of online versus offline information for Internet Purchases: Product category and Intemet experience effects 显示文摘Amar Cheema Purushottsm Papatla 2010Journal of Business Research2010,,63:1
3Identifying Locations for Targeted Advertising on the Internet 显示文摘Amit Bhatnagar Purushottam Papatla 2001Interna- tional Journal of Electronic Commerce2001,,53:1
4Loyalty Differences in the Use of Internal and External Reference Prices 显示文摘MAZUMDAR TRIDIB PURUSHOTTAM PAPATLA 1995Marketing Letters1995,6,3:1
5Advertising: Stimulant or Suppressant of Online Word of Mouth?显示文摘Jie Feng Purushottam Papatla 2011Journal of Interactive Marketing2011,25,2:1
6Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship显示文摘Krishnamurthi Papatla P L 2003Journal of retailing2003,79,2:1
7Advertising:Stimulant or suppressantof online word of mouth?显示文摘Feng J Papatla P 2011Journal of Interactive Mar-keting2011,25,2:1
8Loyalty differences in the use of internal and external reference prices显示文摘Mazumdar T Papatla P 1995Marketing Letters1995,6,2:1
9Measuring the dynamic effects of promotions on brand choice显示文摘Papatla P Krishnamurthi L 1996Journal of Marketing Research1996,33,1:1
10Accounting for heterogeneity and dynamics in the loyalty - price sensitivity relationship 显示文摘Krishnamurthi L Papatla P 2003Journal of Retailing2003,,79:1
11A probit model of choice dynamics显示文摘Papatla Purushottam Krishnamurthi L 1992Marketing Science1992,11,2:1
返回顶部 每页显示:
共1页 首页 上一页 第1页 下一页 末页 /1 跳转

网站首页 | 关于我们 | 联系我们 | 产品服务 | 客服中心 | 广告服务 | 版权声明 | 网站联盟 | 友情链接 | 售卡网点

版权所有© 渝B2-20050021-1 渝公网安备 50019002500403号 违法和不良信息举报中心

互联网出版许可证 新出网证(渝)字10号 全国400电话 - 免长途话费