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26篇 您的检索式：作者名="Pelsmacker P"

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	题名	作者	年代	出处	被引量
1	Competitive intelligence: construct exploration, validation and equivalence 显示文摘	Saayman A Pienaar J de Pelsmacker P	2008	Aslib Proceedings: New Information Perspectives2008，60，4：	1
2	Advergames : The Impact of Brand Prominence and Game Repetition on Brand Responses 显示文摘	Cauberghe V De Pelsmacker P	2010	Journal of Advertising2010，39，1：	1
3	Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions 显示文摘	Purnawirawan N De Pelsmacker P Dens N	2012	Journal of interactive marketing2012，26，4：	1
4	Competitive intelligence practices of South African and Belgian exporters 显示文摘	PELSMACKER P D MULLER M L VIVIERS W	2005	Marketing Intelligence & Planning2005，23，6：	1
5	Advertising for extensions: Mod-erating effects of extension type, advertising strategy, amiproduct category involvement on extension evaluation 显示文摘	Dens N De Pelsmacker P	2010	Marketing Letters2010，，21：	1
6	The effect of norms, attitudes and habits on speeding behavior: scale development and model building and estimation 显示文摘	PELSMACKER P D JANSSENS W	2007	Accident Analysis and Prevention2007，39，1：	1
7	Competitive intelligence construct exploration,validation and equival-ence显示文摘	Saayman A Pienaar J Pelsmacker P	2008	Aslib Proceedings New Information Perspective2008，60，4：	1
8	Attributes of environmental- ly friendly consumer behavior 显示文摘	Roozen I T M DE Pelsmacker P	1998	Journal of International Consumer Marketing1998，10，3：	1
9	Con- sumer Preferences for the Marketing of Ethically La- beled coffee显示文摘	De Pelsmacker P Janssens W Sterckx E	2005	International Marketing Review2005，22，5：	1
10	Competitive intelligence: Construct exploration, validation and e-quivalence显示文摘	Saayman A Pienaar J de Pelsmacker P	2008	Aslib Proceedings: New Information Perspectives2008，60，4：	1
11	Con-sumer preferences for the marketing of ethically labeled coffee显示文摘	DE PELSMACKER P JANSSENS W STERCKX E	2005	International Marketing Review2005，22，5：	1
12	Balance and Sequence in Online Reviews : How Perceived Usefulness Affects Attitudes and Intentions显示文摘	Purnawirawan N Pelsmacker P D Dens N	2012	Journal of Interactive Marketing2012，26，4：	1
13	Exploring con- sumer reactions to incongruent mild disgust appeals 显示文摘	Dens N Pelsmacker P D Janssens W	2008	Journal of Marketing Communications2008，14，4：	1
14	Do c(Misumers care aboutethics? Willingness to pay for fair - trade coffee 显示文摘	De Pelsmacker P Driesen L Rayp G	2005	Journal of con-sumer affairs2005，39，2：	1
15	The Effect of Norms, Attitudes and Habits on Speeding Behav- ior: Scale Development and Model Building and Es- timation 显示文摘	De Pelsmacker P Janssens W	2007	Accident Analysis and Prevention2007，39，：	1
16	Balance and Sequence in Online Reviews:How Perceived Usefulness Affects Attitudes and Intentions显示文摘	Purnawirawan N Pelsmacker P D and Dens N	2012	Journal of Interactive Marketing2012，26，24：	1
17	Advertising for exten- sions: Moderating effects of extension type, adwrtising strategy, and product category involvement on extension evaluation显示文摘	DENS N DE PELSMACKER P	2010	Marketing Letters2010，21，2：	1
18	Balance and sequence in online reviews:how perceived usefulness affects attitudes and intentions显示文摘	Purnawirawan N Pelsmacker P Dens N	2012	Journal of Interactive Marketing2012，26，4：	1
19	Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions 显示文摘	Pumawirawan N Pelsmacker P Dens N	2012	Journal of Interactive Marketing2012，26，4：	1
20	Attributes of environmentally friendly consumer behavior 显示文摘	ROOZEN I T M DE PELSMACKER P	1998	Journal of International Consumer Marketing1998，，10：	1

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