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28篇 您的检索式：作者名="STREMERSCH S"

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	题名	作者	年代	出处	被引量
1	Marketing mass-customized products:striking a balance between utility and complexity显示文摘	DELLAEERT B G C STREMERSCH S	2005	Journal of marketing research2005，42，2：	1
2	Strategic Bundling of Products and Prices:A New Synthesis for Marketing显示文摘	Stremersch S Tellis G J	2002	Journal of Marketing2002，66，1：	1
3	The effect of superstar software on hardware sales in system markets 显示文摘	Binken J L G Stremersch S	2009	Journal of Marketing2009，，：	1
4	Portfolios of interfirm agreements in technology-intensive markets: conse- quences for innovation and profitability 显示文摘	Wuyts S Dutta S Stremersch S	2004	Journal of Marketing2004，68，2：	1
5	Marketing mass-cus- tomized products: striking a balance between utility and complexity 显示文摘	Dellaert B G C Stremersch S	2005	Journal of Marketing Research2005，42，2：	1
6	Social Contagion and Income Heter- ogeneity in New Product Diffusion : A Meta - analytic Test 显示文摘	Van den Buhe C Stremersch S	2004	Management Science2004，，4：	1
7	The purchasing of full-service contracts:An exploratory study within the industrial maintenance market显示文摘	Stremersch S Wuyts S Frambach R T	2001	Industrial Marketing Management2001，30，：	1
8	Social contagion and income heterogeneity in new product diffusion: a meta-analytic test显示文摘	Van den Bulte C Stremersch S	2004	Management Science2004，4，：	1
9	Strategic bundling of products and pricing: a new synthesis for marketing显示文摘	Tellis G Stremersch S	2002	Journal of Marketing2002，66，：	1
10	Buying modular systems in technology - intensive markets显示文摘	Stremersch S Weiss A M Dellaert B G C Frambach R T	2003	Journal of Marketing Research2003，40，3：	1
11	Multihoming in two-sided markets: An empirical inquiry in the video game console industry显示文摘	Landsman V Stremersch S	2011	Journal of Marketing2011，75，6：	1
12	Buying modular systems in technology-intensive markets显示文摘	Stremersch S Weiss A M Dellaert B G C	2003	Journal of Marketing Research2003，40，3：	1
13	Porfolios of Interfirm Agreements in Technology-Intensive Markets:Consequences for Innovation and Profitability显示文摘	WUYTS S DUTTA S STREMERSCH S	2004	Journal of Marketing2004，68，2：	1
14	The international takeoff of new products:the role of economics,culture,and country innovativeness显示文摘	Tellis G J Stremersch S Yin E		0，，02：	1
15	Customizing complex products:when should the vendor take control?显示文摘	GHOSH M DUTTA S STREMERSCH S	2006	Journal of Marketing Research2006，43，4：	1
16	Marketing mass customized products: striking a balance between utility and complexity显示文摘	DELLAERT B G C STREMERSCH S	2005	Journal of Marketing Research2005，42，2：	1
17	Customizing Complex Products:When should the Vendor Take Control?显示文摘	Ghosh M Dutta S Stremersch S	2006	Journal of Marketing Research2006，43，4：	1
18	Social Contagion and Income Het- erogeneity in New Product Diffusion: A Meta-analytic Test 显示文摘	Van den Bulte C Stremersch S	2004	Marketing Science2004，23，4：	1
19	Marketing Mass-customized Products:Striking a Balance between Utility and Complexity显示文摘	Dellaert B G C Stremersch S	2005	Journal of Marketing Research2005，42，2：	1
20	Buying modular systems in technology - intensive markets 显示文摘	Stremersch S	2003	Journal of Marketing Research2003，40，3：	1

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