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11篇 您的检索式:作者名="and Bitner"
    题名 作者 年代 出处 被引量
1The service encounter: diagnosing favourable and unfavourable incidents显示文摘Bitner M J Booms B and Tetreault M S 1990Journal of Marketing1990,54,1:1
2Relational benefits in services industries: the customer's perspective 显示文摘Gwinner K P Gremler D D and Bitner M J 1998Journal of the Academy of Marketing Science1998,,:1
3Relational benefits in services industries: the customer's perspective 显示文摘Gwinner Kevin P Gremler Dwayne D Bitner and Mary Jo 1998Journal of the Academy of Marketing Science1998,26,2:1
4Marketing strategics organization structure for service firms显示文摘Bitner M J and B H Booms Marketing of service0,4752,:1
5The service encounter: diagnosing favorable and unfavorable incidents 显示文摘Bitner M J Booms Bernard M and Tetreault Mary Stantield 1990Journal of Marketing1990,54,1:1
6The evolution and discovery of services science in business schools显示文摘Bitner M J and Brown S W 2006Communications of the ACM2006,49,7:1
7Relational benefits in services industries: The customer's perspective显示文摘Gwinner K P Gremler D D and Bitner M J 1998Journal of the Academy of Marketing Science1998,26,2:1
8The Development and Emergence of Services Marketing Thought 显示文摘S W Brown R P Fisk and M J Bitner 1994International Journal of Service Industry Management1994,5,1:1
9Choosing among alternative service delivery modes: An investigation of customer trial of self-service teehnologies显示文摘Meuter M L Bitner Mary Jo Ostrom A L and Brown Stephen W 2005Journal of Marketing2005,69,2:1
10The influence of technology anxiety on consumer use and experiences with self- service technologies显示文摘Meuter M L Ostrom A L and Bitner Mary Jo 2003Journal of Business Research2003,56,11:1
11Technology infusion in service encounters显示文摘Bitner Mary Jo Brown S W and Meuter M L 2000Journal of the Academy of Marketing Science2000,28,1:1
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