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72篇 您的检索式:期刊名="The Journal of Consumer Marketing"
    题名 作者 年代 出处 被引量
1A Psychographic Study of the Elderly and Retail Store Attributes 显示文摘OATES B SHUFELDT L VAUGHT B 1996The Journal of Consumer Marketing1996,13,6:1
2Understanding Consumer Ethical Decision Making with Respect to Purchase of Pirated Software 显示文摘Tan B 2002The Journal of Consumer Marketing2002,19,23:1
3Advertising symbols and brand names,that best represent key product meanings显示文摘Durgree J F Stuart R W 1987The Journal of Consumer Marketing1987,4,:1
4A practical yet meaningful approach to customer segmentation 显示文摘Marcus C 1998The Journal of Consumer Marketing1998,15,5:1
5,A practical yet meaningful approach to customer segmentation显示文摘Marcus C 1998The Journal of Consumer Marketing1998,15,5:1
6The boundaries of strategic corporate social responsibility 显示文摘Lantos G P 2001The Journal of Consumer Marketing2001,18,7:1
7A Value-based Orientation to New Product Planning显示文摘Mazumdar Tridib 1993The Journal of Consumer Marketing1993,10,1:1
8What' s In an Image 显示文摘Dichter E 1985The Journal of Consumer Marketing1985,,:1
9Strategy for environmental advertising显示文摘Joel J Davis 1993The Journal of Consumer Marketing1993,10,2:1
10Which Decision Heuristics are Used in Consideration Set Formation显示文摘Laroche Michael Chankon Kim 2003The Journal of Consumer Marketing2003,,2:1
11Self-concept and image congruence: Some research and managerial implications显示文摘Onkvisit S Shaw J 1987The Journal of Consumer Marketing1987,4,1:1
12Identifing Mature Segments 显示文摘Bone Paula Fitzgerald 1991The Journal of Consumer Marketing1991,,:1
13Environmental segmentation alternatives: a look at green consumer behavior in the new millennium 显示文摘Straughan D R Roberts J A 1999The Journal of Consumer Marketing1999,16,6:1
14Consumer and CRM : A National and Global Perspective 显示文摘ENDACOTT R W 2004The Journal of Consumer Marketing2004,21,23:1
15A practical yet meaningful approach to customer segmentation 显示文摘Marcus C 1998The Journal of Consumer Marketing1998,15,5:1
16Targeting Consumers Who Are Will to Pay More for Environmentally Friendly Products显示文摘Michel Laroche Jasmin Bergeron and Guido Barbaro-Forleo 2001The Journal of Consumer Marketing2001,18,6:1
17The strategic and tactical implications of convenience in consumer product marketing 显示文摘Brown L G 1989The Journal of Consumer Marketing1989,15,10:1
18Gender differences in information search strategies for a christmas gift显示文摘Laroche M Saad G Cleveland M Browne E 2000The Journal of Consumer Marketing2000,17,6:1
19Mass - customisation in marketing: the consumer perspective 显示文摘BARDAKCI A WHITELOCK J 2004The Journal of Consumer Marketing2004,20,5:1
20Consumer ethies: An application and empirical testing of the Hunt-Vitell theory of ethies显示文摘Vitell S J Snghapakdi A and Thomas J 2001The Journal of Consumer Marketing2001,18,2:1
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