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14篇 您的检索式:作者名="Burmann C"
    题名 作者 年代 出处 被引量
1Building brand commitment: A be- havioral approach to internal brand management显示文摘Burmann C and Zeplin S 2005Brand Management2005,12,4:1
2Building brand commitment: A behavioral approach to internal brand management 显示文摘Burmann C Zeplin S 2005Journal of Brand Management2005,12,4:1
3Key determinants of internal brand management success: An exploratory empirical analysis 显示文摘Burmann C Zeplin S Riley N 2009Journal of Brand Management2009,16,4:1
4Key determinants of internal brand management success: An exploratory empirical analysis 显示文摘Burmann C Zeplin S Riley N 2009Journal of Brand Management2009,16,4:1
5Key determinants of internal brand management success:An exploratory empirical analysis 显示文摘Burmann C Zeplin S and Riley N 2009Journal of Brand Management2009,16,4:1
6Building brand commitment: A behavioral approach to internal brand management显示文摘Burmann C and Zeplin S 2005Journal of Brand Management2005,12,4:1
7Towards an i- dentity-based brand equity model 显示文摘Burmann C Jost-Benz M Riley N 2009Journal of Business Research2009,,62:1
8Building Brand Commitment:A Behavioral Approach to Internal Brand Management显示文摘Burmann C Zeplin S 2005Journal of Brand Man-agement2005,,4:1
9Brand authenticity:Model development and empirical testing显示文摘SCHALLEHN M BURMANN C RILEY N 2014Journal of Product&Brand Management2014,23,3:1
10Industry image: its im- pact on the brand image of potential employees显示文摘Burmann C Schaefer K Maloney P 2008Journal of Brand Management2008,15,:1
11Buihling brand commitment :A behavioural approach to internal brand management 显示文摘Burmann C Zeplin S 2005Journal of Brand Management2005,12,4:1
12Key determinants of internal brand management success:An exploratory empirical analysis 显示文摘Burmann C Zeplin S Riley N 2009Journal of Brand Manage- ment2009,16,4:1
13Towards an identity - based brand equity model 显示文摘Burmann C Jost - Benz M Riley N 2009Journal of Business Research2009,,3:1
14Building brand commitment:a behavioural approach to internal brand management显示文摘Burmann C Zeplin S 2005Brand Management2005,12,4:1
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