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| 1 | Antecedents of Microblogging Users’Purchase Intention Toward Celebrities’Merchandise:Perspectives of Virtual Community and Fan Economy显示文摘Over the last few decades,cross-fertilization between marketing and fandom studies in a mediated world has been rare,hindering the knowledge development for marketing practitioners in the Chinese fan economy context.The purpose of this study is to find and establish a conceptual framework that includes Online Interaction(OI),Parasocial Relationships(PSR)and virtual fan communities on Weibo,and how these contributory factors embedded in the interplay process of digital fandom practices in terms of enhancing fans’Purchase Intention(PI)and media consumption behaviours toward the celebrities’merchandise.Using an online survey instrument,this research collected 294 completed responses from fans who had online interactions with celebrities and engagement of virtual fan communities on Weibo.Key results and findings provided a clear framework of four antecedents based on the conceptual model and indicated that the high intensity of OI led to higher levels of the perception of PSR and the Sense of Virtual Community(SOVC).Increased PSR and the SOVC can be seen as significant positive predictors of the PI(a part of consumer identity construction as a fan)also.This study revealed the underlying mechanism of an emerging marketing genre,also provide useful implications of audiences’digital marketing practices for marketers,celebrities and policymakers. | Aoyi Yang KyuJin Shim | 2020 | Journal of Psychological Research2020，2，2： | 2 |
| 2 | Oct4‐induced oligodendrocyte progenitor cells enhance functional recovery in spinal cord injury model显示文摘 | Jeong Beom Kim Hyunah Lee Marcos J Araúzo‐Bravo Kyujin Hwang Donggyu Nam Myung Rae Park Holm Zaehres Kook In Park Seok‐Jin Lee | 2015 | EMBO J2015，，23： | 1 |
| 3 | Understanding Antecedents of Civic Engagement in the Age of Social Media:From the Perspective of Efficacy Beliefs显示文摘This study examines three efficacy beliefs-political self-efficacy,political collective efficacy,and knowledge sharing efficacy-as antecedents of social media use and civic engagement.Employing more than one thousand samples in Singapore,we empirically test(a)a conceptual framework that can provide an understanding of the relationship between the three types of efficacy and civic engagement and(b)the underlying mechanism through which the three types of efficacy beliefs affect civic engagement via social media.The findings suggest that knowledge sharing efficacy was found to play an important role in mediating the relationships between social media use and political self-efficacy,political collective efficacy,respectively,which,in turn,influences the social media use. | Siyoung Chung KyuJin Shim | 2020 | Journal of Psychological Research2020，2，3： | 0 |
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