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10篇 您的检索式：作者名="Patrick de Pelsmacker"

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		题名	作者	年代	出处	被引量
	1	The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use显示文摘	Patrick De Pelsmacker Maggie Geuens	1999	Journal of Marketing Communications1999，，3：	1
	2	Relationship Quality and Purchase Intentionand Behavior:The Moderating Impact of Relationship Strength显示文摘	Marie He'le`ne De Cannie`re Patrick De Pelsmacker Maggie Geuens	2010	Journal Bussiness Psychology2010，，25：	1
	3	Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior显示文摘	De Canniere Marie H ~ lone De Pelsmacker Patrick and Geuens Maggie	2009	Journal of Business Research2009，62，1：	1
	4	Ad- vertising for extensions : Moderating effects of extension type, advertising strategy, and product category involve- ment on extensionevaluation 显示文摘	NATHALIE DENS PATRICK DE PELSMACKER	2010	Market Lett2010，，21：	1
	5	The impact of consumer characteristics and campaign related factors on brand confusion in print advertising显示文摘	Brengtman Malaika Maggie Geuens Patrick de Pelsmacker	2001	Journal of marketing communication2001，4，：	1
	6	Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior显示文摘	Marie Hélène De Canniére Patrick De Pelsmacker Maggie Geuens		0，，01：	1
	7	Attributes of Environmentally Friendly Consumer Behavior显示文摘	Irene T. M. Roozen Patrick De Pelsmacker	1998	Journal of International Consumer Marketing1998，，3：	1
	8	Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee 显示文摘	Patrick De Pelsmacker Liesbeth Driesen Glenn Rayp	2005	Journal of Consumer Affairs2005，39，：	1
	9	The impact of consumer characteristics and campaign related factors on brand confusion in print advertising显示文摘	Malaika Brengman Maggie Geuens Patrick De Pelsmacker	2001	Journal of Marketing Communications2001，，4：	1
	10	Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior显示文摘	Marie Hélène De Cannière Patrick De Pelsmacker Maggie Geuens	2008	Journal of Business Research2008，，1：	1

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