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38篇 您的检索式：作者名="Pelsmacker"

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	题名	作者	年代	出处	被引量
1	Competitive intelligence: construct exploration, validation and equivalence 显示文摘	Saayman A Pienaar J de Pelsmacker P	2008	Aslib Proceedings: New Information Perspectives2008，60，4：	1
2	Advergames : The Impact of Brand Prominence and Game Repetition on Brand Responses 显示文摘	Cauberghe V De Pelsmacker P	2010	Journal of Advertising2010，39，1：	1
3	Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions 显示文摘	Purnawirawan N De Pelsmacker P Dens N	2012	Journal of interactive marketing2012，26，4：	1
4	Competitive intelligence practices of South African and Belgian exporters 显示文摘	PELSMACKER P D MULLER M L VIVIERS W	2005	Marketing Intelligence & Planning2005，23，6：	1
5	Advertising for extensions: Mod-erating effects of extension type, advertising strategy, amiproduct category involvement on extension evaluation 显示文摘	Dens N De Pelsmacker P	2010	Marketing Letters2010，，21：	1
6	The effect of norms, attitudes and habits on speeding behavior: scale development and model building and estimation 显示文摘	PELSMACKER P D JANSSENS W	2007	Accident Analysis and Prevention2007，39，1：	1
7	Competitive intelligence construct exploration,validation and equival-ence显示文摘	Saayman A Pienaar J Pelsmacker P	2008	Aslib Proceedings New Information Perspective2008，60，4：	1
8	Attributes of environmental- ly friendly consumer behavior 显示文摘	Roozen I T M DE Pelsmacker P	1998	Journal of International Consumer Marketing1998，10，3：	1
9	Con- sumer Preferences for the Marketing of Ethically La- beled coffee显示文摘	De Pelsmacker P Janssens W Sterckx E	2005	International Marketing Review2005，22，5：	1
10	The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use显示文摘	Patrick De Pelsmacker Maggie Geuens	1999	Journal of Marketing Communications1999，，3：	1
11	Competitive intelligence: Construct exploration, validation and e-quivalence显示文摘	Saayman A Pienaar J de Pelsmacker P	2008	Aslib Proceedings: New Information Perspectives2008，60，4：	1
12	Con-sumer preferences for the marketing of ethically labeled coffee显示文摘	DE PELSMACKER P JANSSENS W STERCKX E	2005	International Marketing Review2005，22，5：	1
13	Balance and Sequence in Online Reviews : How Perceived Usefulness Affects Attitudes and Intentions显示文摘	Purnawirawan N Pelsmacker P D Dens N	2012	Journal of Interactive Marketing2012，26，4：	1
14	Exploring con- sumer reactions to incongruent mild disgust appeals 显示文摘	Dens N Pelsmacker P D Janssens W	2008	Journal of Marketing Communications2008，14，4：	1
15	Do c(Misumers care aboutethics? Willingness to pay for fair - trade coffee 显示文摘	De Pelsmacker P Driesen L Rayp G	2005	Journal of con-sumer affairs2005，39，2：	1
16	The Effect of Norms, Attitudes and Habits on Speeding Behav- ior: Scale Development and Model Building and Es- timation 显示文摘	De Pelsmacker P Janssens W	2007	Accident Analysis and Prevention2007，39，：	1
17	Balance and Sequence in Online Reviews:How Perceived Usefulness Affects Attitudes and Intentions显示文摘	Purnawirawan N Pelsmacker P D and Dens N	2012	Journal of Interactive Marketing2012，26，24：	1
18	Relationship Quality and Purchase Intentionand Behavior:The Moderating Impact of Relationship Strength显示文摘	Marie He'le`ne De Cannie`re Patrick De Pelsmacker Maggie Geuens	2010	Journal Bussiness Psychology2010，，25：	1
19	Advertising for exten- sions: Moderating effects of extension type, adwrtising strategy, and product category involvement on extension evaluation显示文摘	DENS N DE PELSMACKER P	2010	Marketing Letters2010，21，2：	1
20	Balance and sequence in online reviews:how perceived usefulness affects attitudes and intentions显示文摘	Purnawirawan N Pelsmacker P Dens N	2012	Journal of Interactive Marketing2012，26，4：	1

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